Responsibilities: Check existing email marketing strategy, deliverability audit, IP/Domain reputation Choose and setup email marketing services for european and chinese audiences. Clean and reactivate the email address database. Set up a letter template and give recommendations on the content of letters. Help to create effective email marketing strategy plan Requirements: Understanding of the following is critical: Email marketing automatization best practices, email content's impact on deliverability, data hygiene, underlying technology/protocols used to send email (SMTP, TCP/IP) DNS, SPF, DKIM and DMARC. Blacklist and spam trap causes and remediation Will be plus: Have experience with email marketing and sending large email volumes Have knowledge within the email deliverability Understanding of mail servers ...
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